Showing posts with label UK brand. Show all posts
Showing posts with label UK brand. Show all posts

Monday, 6 May 2013

May'd In Britain: W7

Hi ladies! I hope you're all enjoying the beautiful sunshine on this Bank Holiday Weekend! Today I thought I would show you a brand that I hadn't really 'collected' until recently, W7. I've had the occasional W7 polishes way back when, but I never really used them and always ended up giving them to my cousin, with the exception of the Black, of course. W7 polishes are a bit of a hit and miss in my book, some of them have a really good formula and apply well where as others seem to be the complete opposite, I've noticed that the darker colours generally apply better than the lighter colours. As a 'cheap' brand on the block and not quite a drugstore brand, W7 usually gets overlooked when it comes to Nail Polish but with the exception of some polishes I've tried from them, W7 could quite easily rival some of the more 'known' drugstore brands.
After looking around the Internet, I can't seem to find any solid information about this brand, but from my knowledge W7 Nail Polishes are NOT 3-free. I could be wrong about this, but there is a strong smell that suggests otherwise. If you know for definite whether W7 are 3-free, let me know in the comments!




Below are a selection of swatches from the W7 Nail Polishes I own all purchase information will be available at the bottom of the page.



Spearmint* is a Mint Green creme. I've got an obsession with Mint Green at the moment and this colour just fits in completely with that obsession. The formulation of the polish was a little runny and I did find it to be a bit sheer on the first couple coats but they gradually evened out. I used 3 coats of Spearmint for the swatches without a top coat.



Space Dust* is a sheer but buildable Teal jelly base with Golden Green and Aqua glitter. This polish can be worn alone or layered on top of another polish, depending on your preference. For the purpose of the photos I decided to wear mine alone. This is 3 coats of Space Dust without a top coat.



Envy is a Blue base with a Green/Blue duochrome shimmer. I absolutely LOVE the look of this polish and it's another one of those polishes that you can layer or wear alone. This is 3 coats of Envy alone without a top coat.



Twilight is a deep Purple base with a Blue/Purple duochrome glass fleck. There's even a slight Green hint in there too. This is probably my favourite polish out of the lot. It's so pretty! This is 2 coats of Twilight without a top coat.



Space Debris is a Pink jelly base with Red undertones and holographic glitter. Like Space Dust, this can be layered over a similar colour or be built up to be worn alone. I chose to wear alone and needed 3 coats for opacity.



Moonlight is a mixture of Purple, Blue, Green, Pink, Gold and Silver glitter in a clear base. The glitter in this polish is pretty dense so you could probably build this up for full coverage either over a colour or alone. I chose to layer one coat of Moonlight over W7 - Black without a top coat.

Purchase Information

W7 is more widely available on line, however you can probably find them on the beauty stall at your local market as well as pound land and those beauty shops that sell cheap make-up. I've listed two websites I have personally purchased W7 polishes from, but if you type into Google you'll find a load more hits.


  • Nail Polish Direct - Priced at £1.95 each. Free standard delivery with no minimum spend.
  • Fragrance Direct - A small selection of colours available priced at £1.50 each. 2nd Class Delivery at £1.99 or standard delivery at £2.99

Products in this post marked with an (*) have kindly been gifted to me by Nail Polish Direct.

Monday, 18 March 2013

Press Release: Invogue New Pro Formula Polishes




  INVOGUE NEW PRO FORMULA POLISHES
- New, affordable nail polishes in array of cutting edge colours and effects -

The perfect manicure can instantly update your look and spring/summer 2013 is the perfect time to dip nails in this season's hottest hues and update your nail wardrobe. Keeping up with the latest trends couldn’t be easier (or cheaper!) with the new range of affordable, professionally formulated polishes from Invogue. Offering a wide selection of innovative and cutting edge colours and effects, these high quality polishes are available now, from £2.99 at Superdrug Online and in stores nationwide from mid March 2013 - just in time for your spring style update.

Choose from pastels, brights, dark tones or diamond base or top coats, available in 10 on-trend shades for just £2.99 each!


♥ Diamond Top - This innovative Top Coat acts like a gel polish. Drying instantly and setting your colour for a long lasting manicure.
♥ Diamond Base - Along with the Top Coat, the Base works to help with setting your colour for a long lasting manicure.
♥ In The Navy - Deep, Rich and Regal long lasting Colour.
♥ Barely Beige - Bang on trend, this nude core colour adds full colour without streaks.
♥ Passionate - Pearly Purple rich colour.
♥ Sugar Daddy - Pop of Pink, Perfect for toes!
♥ Delicious - Tangy Orange Zesty colour.
♥ Christian - A cold, taupe. Perfect for adding an edge to neutral.
♥ Tea Leaf - An unusual minty green. Perfect spring shade.
♥ French Maid - Flirty, fun and with a subtle shimmer. It’s all in the name!


Nails will never be boring with these 3, on- trend, neon nail polishes for just £3.49 each


♥ Firecracker - Don’t head for festival season without this gem of a colour; tangy, lively and girly
♥ All That Jazz - An unusual blended purple. This neon purple is a one off !
♥ Green Light - Party till dawn with the most daring neon in the range


Guaranteed to give an instant WOW factor to nails, these innovative nail polishes will give you this seasons key look….for as little as £3.49 each


♥ Sunset -  Soft, dreamy and perfect
♥ Jaye Bird  - Perfect blue sky
♥ On the Money -  Peacock with a touch of neon. A truly unique polish
♥ Parakeet - Candy coloured and looks good enough to eat


Transform nails in an instant with these sparkly, spangly nail polishes in 3 bright hues for just £2.99 each!


♥ Guilty Pleasure - A beautiful combination of purple and blue, this hi res polish is bursting with strong pigment to make a real statement
♥ Desire - Bright, sassy and high glam
♥ Feeling Fruity - Gorgeous and zesty and fruity with a touch of glitter


Set to be a big nail trend for 2013, choose from 2, on trend concrete effect polishes for as little as £3.49 each!


♥ Spell Bound - A potion of radiant orange with a concrete effect finish
♥ Black Magic - Classic black with a twist


Give your nails a futuristic finish with these gorgeous liquid metal polishes in 3 hot hues priced at £2.99 each!


♥ Green Sheen - A beautiful blue blend for high glamour
♥ Fools Gold - A treasure of a colour
♥ Saucy Sundae - Beautiful, fluid, soft yet sassy pink


Spruce up your nails with these fabulous and fashionable suede effect polishes. Choose from 4 hot hues for just £3.49 each


♥ Domination - Industrial chic, the perfect polish for tomboys
♥ Sophisticated - Velvety purple with a suede finish
♥ Hot Gossip - Sassy, shimmery perfection
♥ Emerald Dust - Lime with a suede effect, first seen here!


How amazing do these polishes look? You can already see swatches of the Feathers by clicking here! I'll hopefully be showing you some more of these beauties over the next few weeks, but make sure to look out for them in Superdrug stores or you can already purchase them online by clicking here! Are there any in particular that catch your eye?

Tuesday, 8 May 2012

Press Release: eye CANDY London


LAUNCH THIS SEASONS HOTTEST
NAIL POLISHES AND EFFECTS

Magnetic, Colour Flip, Crackle, Graphite and Neons are THE hot new on-trend shades and finishes to sport on your nails this season, as showcased by celebrities and on the S/S 2012 catwalks. These "must-have" hues and effects could be your biggest fashion statement for less when eye CANDY London launches in Sainsbury's stores nationwide in April 2012.

Set to give other premium nail polishes a run for their money, these affordable and 'savvy beauty buys' sport a 'formulation' and 'look' on par with more costly opponents and come crammed with the latest shades, technologies and unique effects (including the new colour flip technology that eye CANDY London are the first to market with) that are perfect for creating "trend setting" looks on the go.




eye CANDY London Colour Flip Nail Lacquers £8

Nails will never be boring again with these wonderful Colour Flip Nail Lacquers. The first to market with a new metallic colour flip particle technology, these amazing polishes will give a dual hue finish which changes in the light and at different angles, all in one clever pot. Choose from 4 hues - Green With Envy, Regally Yours, Liquid Gold and Sexy And You Know It.





eye CANDY London Magnetic Wave Nail Lacquers £10

Guaranteed to give an instant WOW factor to nails, these amazing polishes are formulated with a new nail colour technology that will give you an amazing enviable nail art effect in seconds. Containing tiny metallic micro mineral and iron particles - paint your nails and then move the specially designed magnetic cap over the nail to create 3D wave-like clusters. Choose from 3 hues - Magnetic Wave Artic (silver metallic), Magnetic Wave Bordeaux (deep red metallic) and Magnetic Wave Espresso (coffee metallic).




eye CANDY London Cracklin Nail Lacquers £6

Showcased by celebrities such as Katy Perry, the crackle effect is bang on trend and will leave you firmly ahead of the fashion game. Get this amazing effect for less with eye CANDY London Cracklin Nail Lacquers. Containing new innovative technology, simply apply these polishes over your favourite polish and create a wide array of crackle art combinations. Try painting in different directions for a different effect. Choose from 2 cracklin hues - Cracklin Rose (pink) and Cracklin Star (silver).



eye CANDY London Core Colours £5


Be it pastels, brights or dark tones there's many hot new, on-trend shades to sport on your nails this season. Showcased by celebrities, on the catwalk and by other more expensive counterparts these 'must wear' colours are the inspiration behind the eye CANDY London Nail Lacquers. Formulated with the highest quality professional enamel, a high colour pigment and with the cover and drying time of other premium brands, the range consists of 14 core colours, top and base coats.

Choose from All Night Long (midnight blue), Ready & Willing (deep plum), Its All Good (dark red), Russian Roulette (deep purple), Early Night (lilac pink), Temptress (dark silver), Tickle Your Fancy (pastel pink), Footloose (pillar box red), Provocative (bright pink), Fizzy Friday (orange), Pink Flamingo (neon pink), Naughty But Nice (pale pink), Peppermint Dream (pale green) and Juicyilicious (bright yellow)




eye CANDY London Graphite £8

The ultimate sparkly spangly finish for nails, this limited edition Graphite lacquer has been formulated with a delicate combination of 4 micas. Transform nails in an instant with a silvery grey shade and unique iridescent finish.







eye CANDY London Lights £6

Perfect for creating individual looks and holographic inspired glamour, give your nails a futuristic finish this season with eye CANDY's London Lights. Bang on trend, first apply your choice and shade of glossy polish then apply this wearable over glaze to leave unique and glamorous holographic nails that will catch the light and leave nails sparkling-a-plenty.





eye CANDY Advanced Base Coat £6

Create the perfect smooth base for your polish and effect with this professional Advance Base. Containing a unique formulation of powerful acrylic gel that's suitable for the natural nail, this one step system will help to protect against slitting, peeling, cracking and chipping.







eye CANDY Advance Top Coat £6

Protect your polish for longer with this advanced finish, Acrylic fast drying top coat. Designed to seal in colour, protecting and extending wear time, the formulation will leave you with an ultra glossy, smooth finish to any colours or effects.










*All information and photos were provided to me by eye CANDY London's PR