Press Release: eye CANDY London

LAUNCH THIS SEASONS HOTTEST

NAIL POLISHES AND EFFECTS

Magnetic, Colour Flip, Crackle, Graphite and Neons are THE hot new on-trend shades and finishes to sport on your nails this season, as showcased by celebrities and on the S/S 2012 catwalks. These "must-have" hues and effects could be your biggest fashion statement for less when eye CANDY London launches in Sainsbury's stores nationwide in April 2012.

Set to give other premium nail polishes a run for their money, these affordable and 'savvy beauty buys' sport a 'formulation' and 'look' on par with more costly opponents and come crammed with the latest shades, technologies and unique effects (including the new colour flip technology that eye CANDY London are the first to market with) that are perfect for creating "trend setting" looks on the go.

eye CANDY London Colour Flip Nail Lacquers £8

Nails will never be boring again with these wonderful Colour Flip Nail Lacquers. The first to market with a new metallic colour flip particle technology, these amazing polishes will give a dual hue finish which changes in the light and at different angles, all in one clever pot. Choose from 4 hues - Green With Envy, Regally Yours, Liquid Gold and Sexy And You Know It.

eye CANDY London Magnetic Wave Nail Lacquers £10

Guaranteed to give an instant WOW factor to nails, these amazing polishes are formulated with a new nail colour technology that will give you an amazing enviable nail art effect in seconds. Containing tiny metallic micro mineral and iron particles - paint your nails and then move the specially designed magnetic cap over the nail to create 3D wave-like clusters. Choose from 3 hues - Magnetic Wave Artic (silver metallic), Magnetic Wave Bordeaux (deep red metallic) and Magnetic Wave Espresso (coffee metallic).

eye CANDY London Cracklin Nail Lacquers £6

Showcased by celebrities such as Katy Perry, the crackle effect is bang on trend and will leave you firmly ahead of the fashion game. Get this amazing effect for less with eye CANDY London Cracklin Nail Lacquers. Containing new innovative technology, simply apply these polishes over your favourite polish and create a wide array of crackle art combinations. Try painting in different directions for a different effect. Choose from 2 cracklin hues - Cracklin Rose (pink) and Cracklin Star (silver).

eye CANDY London Core Colours £5


Be it pastels, brights or dark tones there's many hot new, on-trend shades to sport on your nails this season. Showcased by celebrities, on the catwalk and by other more expensive counterparts these 'must wear' colours are the inspiration behind the eye CANDY London Nail Lacquers. Formulated with the highest quality professional enamel, a high colour pigment and with the cover and drying time of other premium brands, the range consists of 14 core colours, top and base coats.

Choose from All Night Long (midnight blue), Ready & Willing (deep plum), Its All Good (dark red), Russian Roulette (deep purple), Early Night (lilac pink), Temptress (dark silver), Tickle Your Fancy (pastel pink), Footloose (pillar box red), Provocative (bright pink), Fizzy Friday (orange), Pink Flamingo (neon pink), Naughty But Nice (pale pink), Peppermint Dream (pale green) and Juicyilicious (bright yellow)

eye CANDY London Graphite £8

The ultimate sparkly spangly finish for nails, this limited edition Graphite lacquer has been formulated with a delicate combination of 4 micas. Transform nails in an instant with a silvery grey shade and unique iridescent finish.

eye CANDY London Lights £6

Perfect for creating individual looks and holographic inspired glamour, give your nails a futuristic finish this season with eye CANDY's London Lights. Bang on trend, first apply your choice and shade of glossy polish then apply this wearable over glaze to leave unique and glamorous holographic nails that will catch the light and leave nails sparkling-a-plenty.

eye CANDY Advanced Base Coat £6

Create the perfect smooth base for your polish and effect with this professional Advance Base. Containing a unique formulation of powerful acrylic gel that's suitable for the natural nail, this one step system will help to protect against slitting, peeling, cracking and chipping.

eye CANDY Advance Top Coat £6

Protect your polish for longer with this advanced finish, Acrylic fast drying top coat. Designed to seal in colour, protecting and extending wear time, the formulation will leave you with an ultra glossy, smooth finish to any colours or effects.










*All information and photos were provided to me by eye CANDY London's PR