Press Release: eye CANDY London

LAUNCH THIS SEASONS HOTTEST

NAIL POLISHES AND EFFECTS

Magnetic, Colour Flip, Crackle, Graphite and Neons are THE hot new on-trend shades and finishes to sport on your nails this season, as showcased by celebrities and on the S/S 2012 catwalks. These "must-have" hues and effects could be your biggest fashion statement for less when eye CANDY London launches in Sainsbury's stores nationwide in April 2012.

Set to give other premium nail polishes a run for their money, these affordable and 'savvy beauty buys' sport a 'formulation' and 'look' on par with more costly opponents and come crammed with the latest shades, technologies and unique effects (including the new colour flip technology that eye CANDY London are the first to market with) that are perfect for creating "trend setting" looks on the go.

eye CANDY London Colour Flip Nail Lacquers £8

Nails will never be boring again with these wonderful Colour Flip Nail Lacquers. The first to market with a new metallic colour flip particle technology, these amazing polishes will give a dual hue finish which changes in the light and at different angles, all in one clever pot. Choose from 4 hues - Green With Envy, Regally Yours, Liquid Gold and Sexy And You Know It.

eye CANDY London Magnetic Wave Nail Lacquers £10

Guaranteed to give an instant WOW factor to nails, these amazing polishes are formulated with a new nail colour technology that will give you an amazing enviable nail art effect in seconds. Containing tiny metallic micro mineral and iron particles - paint your nails and then move the specially designed magnetic cap over the nail to create 3D wave-like clusters. Choose from 3 hues - Magnetic Wave Artic (silver metallic), Magnetic Wave Bordeaux (deep red metallic) and Magnetic Wave Espresso (coffee metallic).

eye CANDY London Cracklin Nail Lacquers £6

Showcased by celebrities such as Katy Perry, the crackle effect is bang on trend and will leave you firmly ahead of the fashion game. Get this amazing effect for less with eye CANDY London Cracklin Nail Lacquers. Containing new innovative technology, simply apply these polishes over your favourite polish and create a wide array of crackle art combinations. Try painting in different directions for a different effect. Choose from 2 cracklin hues - Cracklin Rose (pink) and Cracklin Star (silver).

eye CANDY London Core Colours £5


Be it pastels, brights or dark tones there's many hot new, on-trend shades to sport on your nails this season. Showcased by celebrities, on the catwalk and by other more expensive counterparts these 'must wear' colours are the inspiration behind the eye CANDY London Nail Lacquers. Formulated with the highest quality professional enamel, a high colour pigment and with the cover and drying time of other premium brands, the range consists of 14 core colours, top and base coats.

Choose from All Night Long (midnight blue), Ready & Willing (deep plum), Its All Good (dark red), Russian Roulette (deep purple), Early Night (lilac pink), Temptress (dark silver), Tickle Your Fancy (pastel pink), Footloose (pillar box red), Provocative (bright pink), Fizzy Friday (orange), Pink Flamingo (neon pink), Naughty But Nice (pale pink), Peppermint Dream (pale green) and Juicyilicious (bright yellow)

eye CANDY London Graphite £8

The ultimate sparkly spangly finish for nails, this limited edition Graphite lacquer has been formulated with a delicate combination of 4 micas. Transform nails in an instant with a silvery grey shade and unique iridescent finish.

eye CANDY London Lights £6

Perfect for creating individual looks and holographic inspired glamour, give your nails a futuristic finish this season with eye CANDY's London Lights. Bang on trend, first apply your choice and shade of glossy polish then apply this wearable over glaze to leave unique and glamorous holographic nails that will catch the light and leave nails sparkling-a-plenty.

eye CANDY Advanced Base Coat £6

Create the perfect smooth base for your polish and effect with this professional Advance Base. Containing a unique formulation of powerful acrylic gel that's suitable for the natural nail, this one step system will help to protect against slitting, peeling, cracking and chipping.

eye CANDY Advance Top Coat £6

Protect your polish for longer with this advanced finish, Acrylic fast drying top coat. Designed to seal in colour, protecting and extending wear time, the formulation will leave you with an ultra glossy, smooth finish to any colours or effects.










*All information and photos were provided to me by eye CANDY London's PR

Swatch: Diego Dalla Palma - Shade 18

Hi ladies! I have a swatch post for you today from Diego Dalla Palma. Before this polish, I had never heard of Diego Dalla Palma, so before I get into the swatch post, I thought I would give you a little bit of background to Diego Dalla Palma.

"The diego dalla palma brand came into being in Milan in the mid 1970s and it was immediately a revolution: professional skills together with revolutionary and non-conventional ideas, an ironic and breakaway language and the capacity to give an unusual and provocative image of oneself, are the distinguishing features of a successful brand for Italian and international professionals." 

As well as make-up, Diego Dalla Palma also have a Nail Polish range which consists of;

• Base Coat; Protects the keratin of the nails from external agents and from the application of nail varnish, apply before all other nail products to prevent nail discolouration. Pink-tinged texture but transparent when applied.
• Nail Gloss; A transparent gloss to apply on top of nail varnish to make it last longer and give incredible shine.
• Nail Polish; Sophisticated shades that quickly become staples, their creamy formula ensures an even application with a bright, high-gloss effect and no chip/no streak finish.

Now that the information is out of the way, lets get onto the polish swatch shall we?!

Bottle & Box Shot

The colour I have to show you is Shade 18; a vibrant, high gloss, true Red creme. Is it just me or do you get a little disappointed when the name is just a number? The application itself was perfect, the photos below are 3 coats, but it's so pigmented you could have easily gotten away with 2. Drying time was spot on too, by the time I had finished painting my second hand, the first was ready for another coat.

Indoors, Natural Light

Direct Sunlight

Direct Sunlight

After countless searches, I think I have found my new 'go-to' Red and it compliments my pale complextion perfectly! Diego Dalla Palma Nail Polishes are available to buy at Tesco stores, if you're in the UK for £10 each for 10ml of product. You can also purchase Diego Dalla Palma from BeautyBay for £10 (with free worldwide delivery!)
What do you think to Diego Dalla Palma? Have you ever tried/Do you ever see yourself purchasing some of their products?
You can find Diego Dalla Palma on Facebook and Twitter @DDPBeauty

1000 Followers!

Hi ladies! I REACHED 1000 FOLLOWERS!!!!! I just wanted to take the time to say a MAHOOSIVE thank you to everyone who reads my blog and especially those who take the time to leave me a little comment! I love hearing your thoughts on the polishes I post and also your opinions regarding the sort of content you'd like to see. I started Polished Criminails in October of 2011 as a place to justify the amount of Nail Polish I owned (I had about 30 at the time) and also to share my passion with whoever wanted to read. I never would have imagined that 7 months later I would be sat here writing this post, I still remember when I hit 50 followers and almost had a heart attack!

Blogging has become an important thing in my life, I've made so many amazing friends through the blogging community to which I also blame for the mass amount of Nail Polish I own now *jk* but even so, all of this wouldn't have been possible if it weren't for you guys! Thank you for giving me the drive to always push myself to make Polished Criminails bigger and better. I hope here on out Polished Criminails will just keep getting better and better with content & photos and also make you want to keep coming back for more!

Alright, enough soppy talk...On to the good stuff! In the next few days I will be posting my 1,000 Follower Giveaway in which you'll be able to get your hands on GOSH - Rainbow (swatch post here) and also I'm currently writing a little list of some other cool prizes I could giveaway. I'm thinking of a 'British Theme' in celebration of the Queens Diamond Jubilee next month, thoughts?

Thank you again to everyone who reads Polished Criminails, I wouldn't be writing this if it wasn't for you guys! I love you all ^.^ <3

Rachel-Karina